Archetype catalyzes growth and new business opportunities by developing core infrastructure for our partners. We create sustainable solutions and strengthen those foundations with competencies that allow you to push the envelope and increase profitability. Our approach is simple: discipline punctuated by opportunism. We believe that developing and stress testing the proper infrastructure will allow you to be opportunistic and entrepreneurial. How do we execute on this? Our competencies are aligned with the three pillars that create, support and monetize data driven businesses: Analytics, Process Design, and Sales & Marketing. We create the foundations for growth and innovation to thrive from within.
How We Engage
Immersive approach to fully understand your business and your customers.
Integrative partnership approach to extend your enterprise. We help design and build capabilities for your company to address needs.
Identify New Opportunities
Throughout process, identify growth opportunities for business.
Where Synergies Exist
Partner to address growth opportunities through product creation. (In some cases work with us, and in some cases find other partners.)
At Archetype Solutions Group, we immerse ourselves with your company and partner across functions. This integrative approach allows for efficiency in decision making, facilitation of change management, and a true understanding of your business to identify new opportunities.
Our competencies and experiences span three main verticals of Analytics, Sales and Marketing, and Process Design. Given the partnership approach to our engagements, our work with clients will typically include multiple work-streams in efforts to help grow the business.
We help you make informed business decisions through custom solutions grounded on data analysis, and build capability internally to allow for self-sufficiency.
Sales and Marketing
We help you identify opportunities to drive sales; we also help track and measure progress of marketing initiatives, to ensure that money is being well spent.
We help identify gaps in existing and implement new processes, and help find creative solutions to ensure that discipline is established and maintained for the long term.
Our competency building solutions are designed to strengthen the foundation of businesses and uncover new opportunities. While these opportunities are often developed within our partner companies, below are a few examples of stand-alone venture partnerships that have spawned from our engagements.