Case Study: Dietary Supplement Company
The company and our engagement
A dietary supplement company has created a new product to be marketed to Gastroenterologists and Internal Medicine Specialists. ASG was brought in to help with marketing (including product packaging and website design), customer acquisition strategy, and launch strategy.
New dietary supplement launch strategy was not definedThe company wanted to phase the launch with an initial set of users and testers before a full brand launch. However, it had not determined how to execute on this launch strategy to maximize sales potential.
How do we identify influencers and key opinion leaders in order to generate the highest buzz and impact for our product?
How can these identified users be reached to maximize product conversion rates?
Identify gaps in current customer acquisition process through ride-alongs and interviews
Implement latent network data approach to source clients based on founders’ professional/social networks
The process generated a refined list of high probability/high value client prospects, along with a referral to the prospect, thus reducing overall time spent on cold-calls.