Case Study:Medical and Hospital Advisory SaaS Company
The company and our engagement
A medical practice and hospital advisory SaaS company, offering inbound marketing for Speciality Physicians, brought in ASG to help with defining sales strategy, as well as building analytics and reporting capabilities.
Value of ongoing marketing initiatives were not quantifiedThe company is looking to quantify the value of its offerings to physicians, and also optimize the allocation of their customers’ marketing dollars (including social media, online ads, direct mail, email, and print) to the most effective channel to increase patient volume.
How do we automate/streamline the quantification of impact and efficacy for marketing programs that have been implemented?
Which marketing programs should customers continue to invest in; what is the forecasted impact of these initiatives?
The PlanConduct detailed analysis of underlying processes of customer’s daily operations and implement tracking mechanism to obtain data
Collect and analyze data to quantify program ROI
Source of patient referral data was captured for customers, allowing for more in-depth analysis of marketing programs.
- Identified inefficiencies in current marketing
- Implemented infrastructure to collect/maintain patient data
- Developed reporting tools to analyze program efficacy and forecast program impact