At Archetype, we view our consulting clients as partners for a reason. Our consulting partners are brought into our venture fund without the requirement of a financial investment as advisors and work with us to unlock the value of our venture opportunities.
Archetype uncovers investment opportunities throughout our consulting engagements. Our immersion in our consulting partner’s industry unearths early-stage companies not yet discovered by traditional venture capital firms. Once we invest in an opportunity, our ventures have their capabilities amplified and growth accelerated by leveraging Archetype’s consulting expertise and capital (via the Arc Alpha fund).
By accessing our ecosystem’s distribution channels and connecting ventures to our partners, we de-risk investments and target a 30% IRR floor. To date, we have invested in 10+ ventures in the workplace health, wealth, and performance industries. Our investments have validated market demand, existing customer bases, and established revenue.
Our Not-So-Hidden Weapon: an expansive, powerful, and engaged ecosystem focused on workplace health, wealth, and performance
A key strategic choice we made when defining Archetype was our investment in and dedication to growing our ecosystem. Archetype has achieved an unparalleled competitive advantage through our network of partnership firms and individuals. Collectively they bring market access and expertise that no partner could develop alone – with each ecosystem member acting as a “force multiplier” for the others.
This ecosystem is centered on the workplace health, wealth and performance market segments. We have deep organizational and individual expertise across these segments both within Archetype and in our population of advisers – which includes current and former CEOs and CXOs of firms from the space.
Our expertise in working with and through different distribution networks in these market segments has improved go-to-market strategy and accelerated revenue growth for both our consulting partners and venture investments.
We specialize in bringing agile innovation to enterprises both in the middle market (consulting partners) and to early-stage and growth companies (venture investments).
We drive rapid growth through the deployment of our functional expertise in strategy, product development, sales marketing development, software development, and finance. Underlying all our functional areas is a data-driven approach to decision making and a focus on optimizing operations when building processes and executing deliverables.
A leading healthcare benefits firm had a dysfunctional technology team, an ailing commissions system, and had an operations team that was reactive rather than proactive. Archetype was brought in to revamp processes, streamline operations, and develop efficiency gains in overall productivity.
Our team discovered that operational inefficiencies were not just stagnating growth but also putting financial pressure on the consulting partner to make substantial operational changes. Additionally, gaps in technology were resulting in time consuming and expensive manual processes.
Our Consulting Results
Archetype helped the consulting partner become a technology leader, leading the building process for an internal development team and transitioning ownership of IT related projects back to the partner. IT function differentiated the partner in the marketplace and significantly improved their ability to support clients and develop new revenue streams.